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Inspired by the British and European ‘Mod Rocker’ scene of the 1960s, Melbourne based menswear brand, Jack London, has set the scene this Spring: tweeds, checks, cropped lengths and Fedora hats.

Not one to shy away from standing out in the menswear department, Jack London dominated the runway at Melbourne Spring Fashion Week with a collection that is set to stir every man’s wardrobe. Bringing the best back from the likes of the Rolling Stones and Blondie, combined with a modern amount of metro, Jack London’s latest plays testament to the brand’s signature cigar-bar look.

Checks in all colours, bright pinks and blues, powdered hues, solid mustard sets and a few sporty takes too – since launching in 2008, the Jack London name has grown to become synonymous with refined and meticulously measured men’s styling, and the latest collection is no different.

Images: Peter Berzanskis.

The Fashion Advocate x

The Fashion Advocate Melbourne fashion blogger Australian made fashion, beauty and lifestyle

The Fashion Advocate Melbourne fashion blogger Australian made fashion, beauty and lifestyle

The Fashion Advocate Melbourne fashion blogger Australian made fashion, beauty and lifestyle

The Fashion Advocate Melbourne fashion blogger Australian made fashion, beauty and lifestyle

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