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It’s no secret that Melbourne is the epicenter of fashion in Australia, but it certainly came as a surprise to The Dress Collective team that their first ever runway (which is an official event of the Virgin Australia Melbourne Fashion Festival Offsite Runway Series) sold in out 20 days. The event is set to showcase independent labels from around the country, and in an unprecedented 21-designer-strong lineup, every single outfit that takes to the runway will be entirely Australian made and available to purchase online at The Dress Collective within 24 hours.

It’s no mean feat throwing such a large-scale runway, so The Dress Collective have teamed up with Melbourne fashion event management company, Style Runway, as well as WINK Models, TKs Lashes and De Lorenzo, to piece together a seamless experience for all 250+ guests. The Dress Collective Runway will bring to light the unique talents, creative merit and quirky nature of some of the country’s most promising emerging designers, showcasing activewear, wearable couture, hand illustrated scarves, ready to wear menswear and womenswear, swim and resort wear, and more.

At just over six months old, The Dress Collective is already making a splash in the local fashion scene, stocking over 40 Australian made designers from opposite ends of the country, including a handful of Ethical Clothing Australia Accredited labels. Each one of The Dress Collective’s brands are also conscious when it comes to environmental responsibility, and almost all 40 labels manufacture in short runs, make-to-order or release limited yearly collections to minimize waste and avoid fashion pollution.

We’d love to encourage you to attend this Saturday 13th, but The Dress Collective Runway is officially sold out, so catch all the action in the follow up at www.thedresscollective.com.

The Fashion Advocate x

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