2023 was a big, wild and wonderful year for me with extreme highs and a few devastating lows. I'm big on reflection and journaling and I believe it's important to celebrate...

I ummed and ahhed about sharing this because birthing my little Winnie was the hardest week of my life. We had a homebirth with our first daughter so I thought our second homebirth...

Want to spend less time working and more time playing in 2024? Of course you do. Life is for living and playing and painting and holidaying. So how do you do...

If you’re reflecting on 2023 and you’re ready to step it up in 2024, try new things, work outside your comfort zone and build a business you love with the...

I’m not stressed by my work. I’m not overwhelmed with my to-do list. I earn enough. I clock on when I want and clock off when I need to. My inbox isn’t an overflowing...

Running a slow fashion business is hard. The industry is competitive. Sometimes, it’s lonely. If you’re feeling stressed, stretched, tired or overwhelmed, you’re not alone. Growing a slow fashion business is a tough...

I don’t believe the news about there being a recession and I don’t focus on the negativity around retail being ‘slow’, because it's a fact: Australians spend $5 BILLION on...

Facebook advertising might seem like a fix-all shiny solution, especially when you're struggling and looking for ways to increase sales fast. But when you start considering quick-fix things like ads...

So many slow fashion business founders I know launch their brands because they can’t find what they’re looking for themselves, but they go into it with 0% experience. If that’s you,...

Over the entire decade that I ran The Fashion Advocate as an online store, I didn't do Black Friday sales, not even once. I also didn't do Boxing Day sales, seasonal sales, random and rushed 30%...

Full transparency... I sucked at running a business before I got my first mentor. I was stressed, I was working 10-12 hour days and 6-7 days a week, and I...

If you can plant the seed and educate your customers about the negative social and environmental impacts of fast fashion, and show them that you are the better alternative, they'll be...

One of the easiest ways to attract new customers and reach a wider audience, is by collaborating with influencers. It's called the 'one to many' approach and when an influencer...

Good people, good conversation, practical growth tips and really powerful strategies. That's what our calls are all about, and they're a melting pot of goodness to grow your ethical, sustainable,...

If you’re a member of our private TFA community, you’ll have access to a special edition strategy call this Friday on all things PR and media. You’ll be front row with Lauren Baxter, the Editor...

We need to succeed as a community of slow fashion brands if we’re going to create positive change, and that means sharing wisdom and sharing strategies to support each other.

Influencers. You either love ‘em or you hate ‘em. The problem is, most brands I’ve worked with that hate ‘em, have gone into their influencer collaborations without a strategy.

'SEO isn't important'. That's what I used to tell myself when I didn't understand it, but when I actually implemented an SEO strategy into my slow fashion business, I went from...