Your selling platform and who you choose to use - Shopify, WooCommerce, Wix, Squarespace - is such a big part of this and because your website is your customer-facing store...

Nine times out of ten, when I’m working 1:1 with a slow fashion brand or business through private mentoring, low conversion rates and low sales are a direct result of not knowing their...

My first five years in business sucked. They were hard, I was exhausted, I was stressed to my eyeballs and I was juggling 51 million things and wearing all the...

Think of your brand as the personality, values, and reputation of your business, while products are the tangible products you make. Your brand encompasses everything from your mission statement to your...

I'm sharing everything I know about Pinterest so you can perfect your own strategy and use a free platform to increase your sales, increase your impact and grow your ethical, sustainable, circular,...

The first five years of running TFA was so bloody hard. I felt isolated, overwhelmed, stressed, broke, tired, stretched, I needed help, I wanted to scale but didn’t know how,...

Cheap and nasty materials feel horrible to wear and they don't last, so they're not sustainable. If you're running an ethical, circular, handmade or slow fashion brand, your impact strategy should...

Natural fabrics are way better for the environment than synthetic materials, so don't freak out just yet. If you're using cotton over polyester, ten points to you and you're doing great things for...

The fashion industry is evolving rapidly, and those who hesitate may find themselves struggling to catch up. By starting now, you position yourself as a leader in the ethical fashion...

Marnie built ELK from the ground up. 20 years ago, ELK launched as an accessories label, and now, it’s a cult fashion favourite with over 100 employees, stores all over...

It's a complex problem. A plastic bottle can be recycled up to six times but when we take a plastic bottle and turn it into polyester and make a shirt...

People are spending more, not less, on fashion. The spending habits are there, and so is the opportunity for you if you're running an ethical, sustainable, circular or slow fashion...

ZARA sources its cotton from multiple suppliers in Asia who source their cotton from farms in the Cerrado. This is why knowing your supply chain and material sources is important.

We're delving into all things ethics so you can learn exactly how to be ethical, what 'ethical fashion' really means, if you need accreditation to call yourself ethical, and how...

While I’m questioning whether it’s a good idea to post my naked body for the world to see, a woman in Bangladesh wishes the world would see her struggles working in a...

Every time synthetic fabrics are washed, they shed tiny tiny fibres, and those fibres are called plastic micro particles. Yep, polyester is made from petroleum, and it’s literally just a...

Her work has been featured in the Sydney Morning Herald, The Courier Mail, The Age and Vogue online, but the hype, the glitz and the glam isn't the drawcard for Julie. 

If you're considering PR for your ethical, sustainable, circular or slow fashion business, there's a few things to consider first. Before you jump in, you have to work out if you're really ready...