It doesn’t matter if you’re a new sustainable fashion brand or an established label releasing a new range, you can’t launch without a good pre-launch strategy. Well, you can, but the results probably won’t...

Today’s Instagram LIVE was with the lovely Karishma Kasabia  Karishma Kasabia from Kholo and it was such a juicy chat filled with with so much wisdom! Every day Karishma gets up to create an...

The 2023 Fashion Transparency Index reveals a handful of historic highs and improvements industry-wide, but it also reveals some of the most disappointing lows too.

To kick off my new weekly LIVE sessions, I spoke with Jane Elliot from Brighter Day, an ethical and sustainable adaptive clothing label. Her label was borne out of her own personal experience through...

It's time to talk about the elephant in the room. Shein has recently become the word's largest fast fashion retailer, making Zara look like slow fashion. I never thought I'd say the...

Getting ahead of your competitors and changing the world with your sustainable fashion business is actually pretty easy... Consume my content, read my instagram posts, sign up to my newsletter...

Asking for help, changing my strategy and working differently changed my entire life. I went from broke, in debt and unable to pay my rent to running a six figure...

Every step of the manufacturing phase from fabric weaving to cutting to sewing requires energy, and a lot of countries are still coal-powered. The burning of coal emits greenhouse gases, toxic chemicals,...

Running a business is HARD. If you’re feeling tired, stretched and exhausted, and your sustainable fashion business isn’t making you the kind of money you want it to - there’s...

How do I increase my sales? It's the most common question I get and it's my favourite question to answer because it's actually super simple. It doesn't matter whether I'm working with a sustainable...

Closing the 1.0 version of The Fashion Advocate was the scariest decision I've ever made in my business. I ummed and ahhed for months. I debated, I questioned, I justified,...

After 10 years running one of the largest online stores for ethical and sustainable fashion, I am hanging up my heels and closing The Fashion Advocate. Well, closing The Fashion...

Polyester sucks. There's no easy way to say it. Nearly 70 million barrels of oil are used each year to make the world's use of polyester, and oil is a non-renewable...

An ethical wage is a choice. You can choose to pay someone ethically no matter where you hire them from.⁠ I’ll repeat that. Paying an ethical wage is a choice. You can choose to do the right...

When it comes to marketing, selling, and trying to reach your target market, only one of your ideal customers should be a ‘you’ look-a-like, but it shouldn’t be your only target market.

Sustainability is no longer a ‘nice-to-have’ in fashion either. It's not a selling prop or a marketing tool. Sustainability in fashion is essential and not just for the future of humanity, but for the...

That was my ‘business rock bottom’ and it was the same time the doctors told me that my heart palpitations, fatigue, chronic headaches and all my back problems – were...

When I was 18 and could do more, I started my first ethical and sustainable business, and in my twenties, I built one of Australia’s largest online stores for ethical and...