My top 3 secrets to building a successful slow fashion brand.

Running a slow fashion business is hard. The industry is competitive. Sometimes, it’s lonely. If you’re feeling stressed, stretched, tired or overwhelmed, you’re not alone. Growing a slow fashion business is a tough gig.

So, here are my top 3 secrets to building a successful slow fashion brand…

1️⃣ Surround yourself with the right people who get you and who support you. I created my Slow Fashion Circle community to do just that and it’s about growing your business, but it’s also about growing yourself. Inside my Slow Fashion Circle, you’ll connect with a supportive community of like-minded slow fashion business founders who get what it’s like running a fashion business.

2️⃣ Find slow fashion industry-specific mentors and coaches to learn from. The struggle is real and it’s easy to get overwhelmed by your to-do list and overwhelmed by all the generic information on the internet and all the promises from 'gurus'. Joining the Slow Fashion Circle will help you overcome the overwhelm and streamline your workload so you can scale, grow and enjoy the journey with the help of slow fashion industry-specific mentors, experts and coaches.

3️⃣ Create a strategy and stick to it. If you’re struggling to make sales or you’re stressed and chasing your tail, joining the Slow Fashion Circle will give you the business strategies and fashion-specific support you need to make changes today and improve your business. Show up to the live calls or catch up when you can, and feel motivated and inspired to stick to your plan with weekly emails and video calls.

🌸 Email me if you want in! 🌸

Claire x

My top 3 secrets to building a successful slow fashion brand ethical sustainable label mentor coach marketing

The Fashion Advocate ethical sustainable circular slow fashion business strategy mentor online course marketing how to

I spent my first five years in business stressed and in debt.

If you're feeling overwhelmed, stressed, or if you're not making enough sales to survive, you're not alone. I've been there.

I was exhausted and I wanted to quit.

Then I worked out a strategy that dramatically changed my business, increased my sales, and saved me time. I want to share it with you!


Want to know the top three ways to grow a successful and sustainable fashion brand?


    Every week on Instagram, you can ask me anything about fashion, business, ethical manufacturing, sustainability, and growth to get the answers you need to overcome challenges. Marketing, PR, your strategy, sales, how to wholesale, Instagram engagement, customers, sourcing... Whatever it is, ask me your questions and I'll go LIVE on Instagram with the answers you need to move forward.



    To build a successful, sustainable and profitable fashion business, you have to empower yourself with knowledge and learn from others in the industry. I ran one of the largest online stores for ethical and sustainable fashion for over a decade, and I learned the ins and outs and the rights and wrongs of building a business. Now I'm sharing my strategies on my blog so you can take what you need to grow!



    The only difference between a big fashion business and a small fashion business is a different skillset. Everything your competitors know - you can learn. My online courses and masterclasses are specifically designed for ethical and sustainable fashion brands, labels and businesses, so you can build your skillset, level up, fast-track your success and increase your impact.