Nothing in business is easy. You can have a great strategy to make it easier, and you can have a strong purpose to enjoy it more, but there will always...

I know it feels daunting to spend money when your sales are slow and you're struggling, but you have to spend money to make money, and when you spend money...

I’m here for the slow fashion journey. I’m here for the love of doing what’s right in fashion. I’m here for the joy of using fashion as a force for good,...

I could list problem after problem that you might be facing running your sustainable fashion business, but here’s the thing. The challenge you’re facing in your business, isn’t actually the challenge.

This week's Instagram LIVE was with Kirstie Clements and it was such a juicy conversation filled with so much fashion wisdom. Kirstie is an author, editor, journalist and speaker, and she's most known as the...

Pricing. It's a hot topic, especially in the ethical and sustainable fashion world. When you can buy a $4 fast fashion dress online, it can be tricky explaining to a customer why...

We need to succeed as a community of sustainable brands if we’re going to change the world, and that means sharing wisdom and sharing strategies to support each other.

I was recently interviewed by Omar De Silva for Disrupt Radio's Start-Up Nation show on all things profit and purpose. It was such a great reminder that when you're growing an ethical,...

When I launched the online store and added that to The Fashion Advocate mix, I didn't stop blogging, in fact I ramped it up, because blogging helped build my business.

For the first half of my ten year roller coaster ride running the largest online store for ethical and sustainable Australian and New Zealand fashion, my business and my personal...

People crave connection now more than ever, especially after what we've all been through in the past few years. When it comes to building a sustainable fashion business in 2023 and building a...

As a responsible and conscious fashion brand, your mission goes well beyond selling products; you’re also making a positive impact on the environment and society. One of the most powerful...

The thing is, when you’re starting an ethical, sustainable, circular or slow fashion business, it’s best to hold off hiring a marketing agency for the first few years for two...

For a short time, Wix was great. I got to flex my design muscles and create the look and feel I wanted, but when I wanted to couple my blog...

It doesn’t matter if you’re a new sustainable fashion brand or an established label releasing a new range, you can’t launch without a good pre-launch strategy. Well, you can, but the results probably won’t...

Today’s Instagram LIVE was with the lovely Karishma Kasabia  Karishma Kasabia from Kholo and it was such a juicy chat filled with with so much wisdom! Every day Karishma gets up to create an...

The 2023 Fashion Transparency Index reveals a handful of historic highs and improvements industry-wide, but it also reveals some of the most disappointing lows too.

To kick off my new weekly LIVE sessions, I spoke with Jane Elliot from Brighter Day, an ethical and sustainable adaptive clothing label. Her label was borne out of her own personal experience through...