When it comes to marketing, selling, and trying to reach your target market, only one of your ideal customers should be a ‘you’ look-a-like, but it shouldn’t be your only target market.

Sustainability is no longer a ‘nice-to-have’ in fashion either. It's not a selling prop or a marketing tool. Sustainability in fashion is essential and not just for the future of humanity, but for the...

That was my ‘business rock bottom’ and it was the same time the doctors told me that my heart palpitations, fatigue, chronic headaches and all my back problems – were...

When I was 18 and could do more, I started my first ethical and sustainable business, and in my twenties, I built one of Australia’s largest online stores for ethical and...

Greenwashing is rife in the fashion industry and it’s something we need to change. It’s called ‘greenwashing’ because fast fashion brands use ‘green’ language to brainwash their customers and make...

Now more than ever, consumers want to support fashion labels that have a strong purpose, an identifiable brand and a mission to make the world a better place. Our clothes...

Being open to change, open to new ideas, open to trying new things, and testing (and testing and testing and testing) and failing – is all part of business growth and success. 

Doing good and being a good human isn’t any ‘one’ thing, it’s lots of things, and in business, there are so many ways you can have a powerful and positive impact on...

It’s daunting starting out, comparing yourself and your small fashion business to the labels everyone knows, wondering how you’re ever going to compete in the big leagues – but once...

Running an impact-driven fashion business with a strong purpose isn’t always easy, but it is worth it. There will always be people who don’t get it. There will always be...

My name is Claire Goldsworthy and I was put on this earth to make it a better place, and this blog is a running journal of my journey, my passion...

As a fashion business, it is your responsibility to do your homework. You have to know your supply chain if you’re going to tell a customer that you’re ethical. You have to know...

PR and press features have to happen at the right time when you’re ready. It’s not something you want to rush because PR can be incredibly powerful for your brand,...

This is about being the best you can be at what you do and doing it as ethically and sustainably as you can, which means gaining the certificates and accreditations...

I get up at 5.30am five times a week for yoga or pilates, give or take a day or two depending on my daughter’s sleep patterns. It’s not easy and sometimes I...

And remember, the hardest part is launching. If you can get over the fear and hurdles of launching, you can find a solution to any challenge you face in business from...

If you’re not transparent about your sourcing, tell your customers you’re on a journey towards better and take them with you. They’ll appreciate your honesty and support your brand for...

When you’re presented with a challenge in business, how do you respond? Do you hit the whiteboard and hash out solutions? Do you call on your business tribal council? Do...