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I Found Lucy. is an Australian made label for the unapologetically feminine and unabashedly whimsical

February 27, 2020

I Found Lucy. is a label with an artistic heart and unswayable ethos, and incredibly, Lucy is a self-taught designer and dressmaker too. She channels her childhood love of all things arts and craft into her label, and she's not shy about the kind of woman she's designing for; I found Lucy. is a brand for the unapologetically feminine.

February 26, 2020

The Lauren & Angie aesthetic is a carefree and eco-friendly one; simple, everyday pieces in organic cotton, linen and other natural fibres make for the perfect staple wardrobe.

February 26, 2020

There's something powerful about a strong monochrome outfit, and an even bigger statement is to be made when it's ethically handcrafted too. Shiva Novinfar agrees, and her namesake label is a reflection of her own values, style and vision for the kind of industry she wants to work in.

February 17, 2020

Co-founders and designers Jodie Hayes and Emma Bäcklund are determined to influence positive impact in the fashion industry, and their attitude towards sustainability and women's surf culture have garnered a strong following for their brand in recent years.

February 10, 2020

Alex Dash is a fellow sustainability advocate, and the creative mind behind Shapes in the Sand, an Australian made, circular, and ethical swimwear label. Channelling her love of all things natural and her innate desire to make a positive impact, Alex uses her fashion label as a force for good, and she's been making waves in the industry since launching in 2014 too.

February 07, 2020

Now, as we move into our sixth year, three runways later, a few awards in the mix, a pop-up (and another coming soon), and a reach of over 40,000 across our digital network, I am so damn happy with what we've built as a team and community - but we have so much further to go.

February 03, 2020

I believe that fashion should be consciously made with people and the planet prioritised over profits, and I believe it can co-exist with morals without compromising on style. Good fashion should make you feel good, inside and out, but not at the expense of the maker, and this is exactly what the team at Brooke Da Cruz believe in too.

January 30, 2020

From ethical production and using sustainable fabrics to empowering women and choosing quality over quantity, Berit inspires positive change, and Sometimes Sundays a testament to the possibilities of how fashion can be used as a force for good.

January 29, 2020

When it comes to an Orocéo Castro garment, that feeling is exactly what designer and co-owner Paolo Castro is passionate about sharing with the world, and it's something his grandmother shared with him.

December 04, 2019

The Folktribe design philosophy embodies longevity and versatility to create and craft pieces that can be treasured and worn season after season, year after year, beautifully and effortlessly. Folktribe are also a proud plastic-free label, and absolutely no plastic is used throughout their entire supply chain, business operations, and personal lives.

November 22, 2019

In an industry notorious for its waste, there a select few designers who take their responsibility working in fashion seriously. Jaklina Ristevski is one of them, and she's the passionate zero-waste designer behind Melbourne-made label, SMENA.

November 19, 2019

Join us in-store for a day of champagne, shopping and style inspiration with Melbourne’s leading personal stylist, Sally Mackinnon of Styled By Sally. You'll also have the opportunity to meet and greet some of our designers, find inspiration for ethical and sustainable gifting, and spend the afternoon in good company.

November 15, 2019

What we've created within four walls is something really special. We're not just selling things, we're changing the industry, one outfit at a time. When our customers walk out with their reusable tote bags and their ethical and sustainable staples, they walk out knowing they've contributed to the solution and they're part of the bigger picture.

November 13, 2019

Grace Beverley is the first inspirational fellow female on our Boss Lady List, and what a woman to launch with and set the standard. Grace is an impressive woman; she has nearly 600k subscribers on her YouTube channel and over one million followers on Instagram, but we don’t love her for the numbers. Grace is an advocate for sustainable fashion, and a body-positive honest #ladyboss.

November 07, 2019

If you're a lover of shopping, champagne, coffee and good company, book a private one on one session with me at our Beaumaris store. I don’t bite, I’m super friendly, and if you’re in the mood for coffee or champagne (or both), it’s on me.

October 29, 2019

After five years of being one of Australia's largest online retailers of ethical and sustainable Australian and New Zealand fashion, we have opened our doors at 54 East Concourse Beaumaris, and we'd love you to celebrate with us.

October 12, 2019

A woman's bag is her best friend; it holds every object she needs on a daily basis and it goes absolutely everywhere with her. When it comes to a handbag, every detail is important, and quality is a must.

September 28, 2019

It's been five years in the making, growing from a small online store to one of Australia's largest online retailers of ethical and sustainable fashion, and now, we'll be opening our doors at 54 East Concourse, Beaumaris, Victoria for ten weeks in the lead up to Christmas.

September 20, 2019

The Fabric Social operated for five years as a fashion label, creating incredible partnerships and relationships in the process, but social media support and the encouragement from friends and family weren't enough.

September 20, 2019

Welcoming the warmer months also comes with a more colourful wardrobe, and The Botswana Dress is a Spring wardrobe staple. It's ethically made in Noosa on the Sunshine Coast in Queensland, and it’s a great layering piece for all-year wear too.

September 17, 2019

I've teamed up with my favourite local brands to celebrate everything Mother Nature, fresh and floral for our Spring giveaway. Enter to win a prize pack full of ethical and sustainable goodies valued at $1100.

September 16, 2019

Australians send 6000kg of fashion and textile waste to the tip every ten minutes but on Sunday October 20th, The Fashion Advocate is set to save 2500 designer and pre-loved items from landfill.

August 27, 2019

Good things take time, and when it comes to manufacturing accessories, the slower the better. Leatherwork is a careful craft, and when it's completed carefully, with precision and intent, the finished product can last centuries, and hopefully, can be handed down from generation to generation.

July 23, 2019

Amanda Healy shares my passion and values, and as the founder of Kirrikin, she too understands the importance of restoring, respecting and sharing Indigenous art through fashion.

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Look good. Do good. Wear your values.

THE LATEST — Womenswear

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