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THE LATEST — Zero Waste

Co-founders and designers Jodie Hayes and Emma Bäcklund are determined to influence positive impact in the fashion industry, and their attitude towards sustainability and women's surf culture have garnered a strong following for their brand in recent years.

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Alex Dash is a fellow sustainability advocate, and the creative mind behind Shapes in the Sand, an Australian made, circular, and ethical swimwear label. Channelling her love of all things natural and her innate desire to make a positive impact, Alex uses her fashion label as a force for good, and she's been making waves in the industry since launching in 2014 too.

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I believe that fashion should be consciously made with people and the planet prioritised over profits, and I believe it can co-exist with morals without compromising on style. Good fashion should make you feel good, inside and out, but not at the expense of the maker, and this is exactly what the team at Brooke Da Cruz believe in too.

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I don’t want to give up fashion and I don't want you to either. I want to inspire you to buy ethical fashion and sustainable fashion, and instead of boycotting fashion, I want you to buy good fashion that means something to you.

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In an industry notorious for its waste, there a select few designers who take their responsibility working in fashion seriously. Jaklina Ristevski is one of them, and she's the passionate zero-waste designer behind Melbourne-made label, SMENA.

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