THE LATEST — Cruelty Free

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I Found Lucy. is an Australian made label for the unapologetically feminine and unabashedly whimsical

February 27, 2020

I Found Lucy. is a label with an artistic heart and unswayable ethos, and incredibly, Lucy is a self-taught designer and dressmaker too. She channels her childhood love of all things arts and craft into her label, and she's not shy about the kind of woman she's designing for; I found Lucy. is a brand for the unapologetically feminine.

February 26, 2020

The Lauren & Angie aesthetic is a carefree and eco-friendly one; simple, everyday pieces in organic cotton, linen and other natural fibres make for the perfect staple wardrobe.

February 17, 2020

Co-founders and designers Jodie Hayes and Emma Bäcklund are determined to influence positive impact in the fashion industry, and their attitude towards sustainability and women's surf culture have garnered a strong following for their brand in recent years.

February 10, 2020

Alex Dash is a fellow sustainability advocate, and the creative mind behind Shapes in the Sand, an Australian made, circular, and ethical swimwear label. Channelling her love of all things natural and her innate desire to make a positive impact, Alex uses her fashion label as a force for good, and she's been making waves in the industry since launching in 2014 too.

February 03, 2020

I believe that fashion should be consciously made with people and the planet prioritised over profits, and I believe it can co-exist with morals without compromising on style. Good fashion should make you feel good, inside and out, but not at the expense of the maker, and this is exactly what the team at Brooke Da Cruz believe in too.

January 29, 2020

When it comes to an Orocéo Castro garment, that feeling is exactly what designer and co-owner Paolo Castro is passionate about sharing with the world, and it's something his grandmother shared with him.

January 28, 2020

DBP is one of the many chemicals that Danielle Egan refuses to use in her nail polish range, and rightfully so. Sienna polishes are also free from toxins, animal products, and micro-plastics, plus they're gender-inclusive, water permeable and Wudu-friendly, making them suitable for people of Muslim faith.

December 04, 2019

The Folktribe design philosophy embodies longevity and versatility to create and craft pieces that can be treasured and worn season after season, year after year, beautifully and effortlessly. Folktribe are also a proud plastic-free label, and absolutely no plastic is used throughout their entire supply chain, business operations, and personal lives.

November 20, 2019

We've teamed up with our favourite local brands to celebrate the start of the silly season ahead, and it's our best beauty haul to date! Our sustainable, ethical and natural silly season giveaway is packed full of gifts you can give, and goodies you'll want to keep for yourself!

November 13, 2019

Grace Beverley is the first inspirational fellow female on our Boss Lady List, and what a woman to launch with and set the standard. Grace is an impressive woman; she has nearly 600k subscribers on her YouTube channel and over one million followers on Instagram, but we don’t love her for the numbers. Grace is an advocate for sustainable fashion, and a body-positive honest #ladyboss.

October 29, 2019

After five years of being one of Australia's largest online retailers of ethical and sustainable Australian and New Zealand fashion, we have opened our doors at 54 East Concourse Beaumaris, and we'd love you to celebrate with us.

October 25, 2019

Australians use more than 150,000km of wrapping paper during Christmas – enough to wrap around Earth’s equator nearly four times. Leaving unwrapped presents under the tree in the name of sustainability may spoil the fun of the surprise, but there are definitely less wasteful ways to give and more thoughtful ways to express the season's greetings.

October 23, 2019

I made the switch from chemical-based beauty products to toxin-free alternatives a few years ago, and it was the best skin-decision I've ever made. I've always been a lover of home-remedies, so earthYARD's essential oils range is perfect for my 'mixing and making' Saturday-night-in beauty sessions too.

October 06, 2019

The beauty and wellbeing industry is ever-evolving. New miracle serums pop up every week promising to turn back the clock ten years in ten minutes, and it can be a little tricky choosing between good beauty products and good marketing. It isn't easy to fight the urge of ageing naturally either when every second advertisement swears that 'looking younger' is the secret to happiness.

September 28, 2019

It's been five years in the making, growing from a small online store to one of Australia's largest online retailers of ethical and sustainable fashion, and now, we'll be opening our doors at 54 East Concourse, Beaumaris, Victoria for ten weeks in the lead up to Christmas.

August 30, 2019

Deodorant is a comfort-product; no-one wants to be that pongy one in the room. We all have our favourite brands that we stick to religiously and rely on, but keeping our pits pong-free can be detrimental to our health. The skin is the body's largest organ, and what we put on it - from the deodorant in our pits to the moisturiser on our palms - matters.

August 08, 2019

Spending a little time practising self-care regularly is the key to feeling spring-ready all year round, and while a night of pampering may still be a 'night in', it's well worth it every now and again.

July 31, 2019

I have an unquenchable thirst to educate myself and grow, to become more awake, more conscious, more aware and more synchronised with nature and, for as long as I can remember, I have always had a strong interest in health and wellbeing. I guess I was just looking for the inspiration to base a business around.

July 18, 2019

Going completely plastic-free might sound impossible in 2019, but #plasticfreejuly is about trying to - for just 31 days - and then continuing those habits year-round. Easing into a plastic-free life can be a smooth transition too, and the smallest of every items can have the biggest of impacts.

July 05, 2019

Disposable pads are made with up to 90% plastic and they can take upwards of 400 years to decompose if they ever do at all. Adhesive pads haven't been around long enough to measure their impacts, and all the disposable pads we've tossed away since they were invented in 1970, still exist somewhere in landfill and waterways today.

June 27, 2019

Reflecting the land in which it was created, founders Greg and Jicky Milham have ensured that Sanctum has remained true to its roots in its 26-year history. Each product looks to encapsulate the pure tranquillity of the area by combining locally sourced botanical ingredients with a vision to sustain and nurture.

June 19, 2019

Helen Atcheson isn't concerned with trends or fads, contrary to the popular fashion model. She is inspired by all things natural, and her designs reflect the balmy days and sticky nights of her Western Australia lifestyle where some winter days are a beautiful 29 degrees. In that kind of environment, linen is a must, and it's the only fabric Helen chooses to use in her range.

May 01, 2019

Time IV Change is devoted to creating positive change within the realms of time, literally speaking. Watches, timepieces, wrist clocks, whatever you want to call them, most of us have owned one in our lifetime, but few have considered the environmental impacts of keeping time.

April 26, 2019

The Body Shop has continued to empower and celebrate the women in their supply chain worldwide through its Community Trade Shea Partnership for the last 25 years.

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Look good. Do good. Wear your values.

THE LATEST — Cruelty Free

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