Sustainable fashion is in my blood now, but it hasn't always been. I've shopped from Supré. I've ducked into Kmart for a quick essential. I've been lured into Zara for a last-minute glitzy weekend number. I've even rummaged through the sale racks at H&M and enjoyed it.
I'm also grateful for the women I know who get up every day to make the world a better place, so with International Women's Day this week, I'll be shining a light on inspiring women who use their position in the fashion industry as a force for good.
It's no secret that polyester is one of the least sustainable fabrics you can buy, and the only benefit of it, is that is tends to last - but at what cost? It's not sustainable, it's not eco-friendly, it's not natural, it doesn't breathe, it harbours bacteria, it doesn't break down, and put simply - we can do better.
What if all the clothes we bought were sustainable? What if everything we wore was made ethically? If everyone in the world bought ethical and sustainable clothing and the fashion industry was circular and fair, we wouldn’t be having these kinds of conversations, but how do we change the behaviour of nearly eight billion people?
I launched The Fashion Advocate in 2014 in support of Australian made labels, and to encourage consumers to shop consciously. In 2018, I welcomed New Zealand labels to the mix, and in 2019, I opened up our online offering to Australian-designed labels who manufacture ethically overseas.
Co-founders and designers Jodie Hayes and Emma Bäcklund are determined to influence positive impact in the fashion industry, and their attitude towards sustainability and women's surf culture have garnered a strong following for their brand in recent years.
Alex Dash is a fellow sustainability advocate, and the creative mind behind Shapes in the Sand, an Australian made, circular, and ethical swimwear label. Channelling her love of all things natural and her innate desire to make a positive impact, Alex uses her fashion label as a force for good, and she's been making waves in the industry since launching in 2014 too.
I don’t want to give up fashion and I don't want you to either. I want to inspire you to buy ethical fashion and sustainable fashion, and instead of boycotting fashion, I want you to buy good fashion that means something to you.
After five years of being one of Australia's largest online retailers of ethical and sustainable Australian and New Zealand fashion, we have opened our doors at 54 East Concourse Beaumaris, and we'd love you to celebrate with us.
Good things take time, and when it comes to manufacturing accessories, the slower the better. Leatherwork is a careful craft, and when it's completed carefully, with precision and intent, the finished product can last centuries, and hopefully, can be handed down from generation to generation.
Time IV Change is devoted to creating positive change within the realms of time, literally speaking. Watches, timepieces, wrist clocks, whatever you want to call them, most of us have owned one in our lifetime, but few have considered the environmental impacts of keeping time.
Fiorella Castro shares our values and views, and she's the creative mind behind Sydney based ocean-inspired circular fashion label, Seapia. Fiorella is passionate about ethics, she cares about sustainability, and she's a responsible slow fashion advocate