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THE LATEST — Inspiration

Since Cove's launch, they've already saved over 120,000kg of single use plastic and because aluminium is infinitely recyclable, their bottles really are eco-friendly. The entire Cove range is also made locally in Victoria, Australia and in a solar powered facility.

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I want to make it easy for you to live more sustainably. I want you to feel inspired to reduce, reuse, recycle, rent and research, so this guide is a starting point. It’s a little step towards a more sustainable future, and the best part about my guide is - it's free!

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By the end of 2022, a minimum of 30% of our brands will be circular, and I’m talking the real deal honest definition of circular, not the green-washing kind. What’s the difference? A real circular fashion brand uses regenerated or recycled materials to create their products.

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In my efforts to start consuming more consciously in the kitchen, I've been experimenting with ways to get more from our food scraps before they're composted, and this little hack works a treat!

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My dream zero-plastic pram does not exist, but this is the next best thing. When it comes to baby products and having to choose from plastic options, I know that investing in quality means longevity - and that's sustainable too.

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Once upon a time, I only bought clothes on sale. In my late teens, I loved nothing more than raiding the sale rack at Supré and digging through the bargain bin at City Beach, and I would save all year just to splurge on a shopping spree on Boxing Day. 

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Researching the negative environmental impacts of polyester is a rabbit hole, but as I always say, 'Once you know, you can't unknow', and educating yourself on the impacts of polyester fast fashion will arm you with the knowledge and confidence to make better choices.

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Sustainable fashion is in my blood now, but it hasn't always been. I've shopped from Supré. I've ducked into Kmart for a quick essential. I've been lured into Zara for a last-minute glitzy weekend number. I've even rummaged through the sale racks at H&M and enjoyed it.

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Polyester garments take more than 200 years to break down, but they never decompose; tiny plastic particles exist, forever. So, what's the solution? Ditch polyester and switch to natural, biodegradable, renewable fabrics in your wardrobe, and choose to shop ethically and sustainably.

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Kylie's personal experience with domestic violence was traumatic and life-changing, and it took several years to find herself and her joy again. Over time, her positive affirmations became the foundations for her brand, and now, her statements, 'You are beautiful', 'You are brave', 'You are loved', and 'You are powerful' adorn every pair.

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I'm also grateful for the women I know who get up every day to make the world a better place, so with International Women's Day this week, I'll be shining a light on inspiring women who use their position in the fashion industry as a force for good.

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Around 18 million bras make their way into landfill every few years in the U.S alone, and most of them are made with polyester material and plastic fixtures.⁠ If they're made with fabrics like polyester, nylon, synthetic lace or mesh, they can take up to 200 years to decompose.

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2020 was a doozy of a year for some, but it wasn’t a ‘bad’ year - it was exactly what it was meant to be, and there’s always something to be grateful for if you look for it.

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Every year around the world, we flush nearly 15 million trees-worth of toilet paper down our drains. If you’re yet to consider the impact of taking ten minutes out on the throne, it’s time to make the switch to recycled toilet paper and help wipe up a wasteful mess.

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Scrunchies have become a sustainable, zero-waste statement for fashion brands and a practical way to minimise fabric offcuts and waste. Help reduce waste and tame your mane sustainably with my pick of the bunch for Australian designed, ethical and sustainable scrunchies...

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Lifeline recently reported a 25% increase in calls this year, initially driven by the bushfires, but when lockdown restrictions were imposed, calls from Victorians jumped up 30%. 

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Our new reusable, super comfortable, 100% natural, plastic-free, elastic-free, ethical and Australian made masks are slowly dropping in the coming days - and they’re our most sustainable masks yet.

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Fashion Revolution Week is upon us and in the wake of COVID-19, we're scrutinising fashion now more than ever. Australia’s NBN network has seen a daytime usage increase of 80% and searches for 'sustainable fashion' increased 110% in March. We're glued to our screens and we're looking for more sustainable alternatives in every aspect of our lives. If there's a silver lining to this coronavirus crisis, a shift to more sustainable living is it. 

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While things are a little strange out in the world and virtual shopping is the 'new norm', you can still book in for a private one on one session with me, a virtual fitting to find your perfect fit at home, or a private contactless at-home fitting to shop our instore ranges from the comfort of your own dressing room.

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In the coming weeks, we'll be sharing styling videos, virtual shopping tours and designer interviews to help you stay connected and be part of our positive-vibe-filled pink pop up. 

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I Found Lucy. is a label with an artistic heart and unswayable ethos, and incredibly, Lucy is a self-taught designer and dressmaker too. She channels her childhood love of all things arts and craft into her label, and she's not shy about the kind of woman she's designing for; I found Lucy. is a brand for the unapologetically feminine. 

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Join us in-store for a day of champagne, shopping and style inspiration with Melbourne’s leading personal stylist, Sally Mackinnon of Styled By Sally. You'll also have the opportunity to meet and greet some of our designers, find inspiration for ethical and sustainable gifting, and spend the afternoon in good company.

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Grace Beverley is the first inspirational fellow female on our Boss Lady List, and what a woman to launch with and set the standard. Grace is an impressive woman; she has nearly 600k subscribers on her YouTube channel and over one million followers on Instagram, but we don’t love her for the numbers. Grace is an advocate for sustainable fashion, and a body-positive honest #ladyboss.

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YOU GOT THIS is an event about getting real, being open and honest, and reminding our fellow females in business that what you’re experiencing – is perfectly ‘normal’. We’re opening a can of worms on the reality of being a #bosslady in charge of an innovative business. 

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