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THE LATEST — Inspiration

Researching the negative environmental impacts of polyester is a rabbit hole, but as I always say, 'Once you know, you can't unknow', and educating yourself on the impacts of polyester fast fashion will arm you with the knowledge and confidence to make better choices.

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Sustainable fashion is in my blood now, but it hasn't always been. I've shopped from Supré. I've ducked into Kmart for a quick essential. I've been lured into Zara for a last-minute glitzy weekend number. I've even rummaged through the sale racks at H&M and enjoyed it.

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Polyester garments take more than 200 years to break down, but they never decompose; tiny plastic particles exist, forever. So, what's the solution? Ditch polyester and switch to natural, biodegradable, renewable fabrics in your wardrobe, and choose to shop ethically and sustainably.

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Kylie's personal experience with domestic violence was traumatic and life-changing, and it took several years to find herself and her joy again. Over time, her positive affirmations became the foundations for her brand, and now, her statements, 'You are beautiful', 'You are brave', 'You are loved', and 'You are powerful' adorn every pair.

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I'm also grateful for the women I know who get up every day to make the world a better place, so with International Women's Day this week, I'll be shining a light on inspiring women who use their position in the fashion industry as a force for good.

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Around 18 million bras make their way into landfill every few years in the U.S alone, and most of them are made with polyester material and plastic fixtures.⁠ If they're made with fabrics like polyester, nylon, synthetic lace or mesh, they can take up to 200 years to decompose.

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2020 was a doozy of a year for some, but it wasn’t a ‘bad’ year - it was exactly what it was meant to be, and there’s always something to be grateful for if you look for it.

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Every year around the world, we flush nearly 15 million trees-worth of toilet paper down our drains. If you’re yet to consider the impact of taking ten minutes out on the throne, it’s time to make the switch to recycled toilet paper and help wipe up a wasteful mess.

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Scrunchies have become a sustainable, zero-waste statement for fashion brands and a practical way to minimise fabric offcuts and waste. Help reduce waste and tame your mane sustainably with my pick of the bunch for Australian designed, ethical and sustainable scrunchies...

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Lifeline recently reported a 25% increase in calls this year, initially driven by the bushfires, but when lockdown restrictions were imposed, calls from Victorians jumped up 30%. 

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Our new reusable, super comfortable, 100% natural, plastic-free, elastic-free, ethical and Australian made masks are slowly dropping in the coming days - and they’re our most sustainable masks yet.

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Fashion Revolution Week is upon us and in the wake of COVID-19, we're scrutinising fashion now more than ever. Australia’s NBN network has seen a daytime usage increase of 80% and searches for 'sustainable fashion' increased 110% in March. We're glued to our screens and we're looking for more sustainable alternatives in every aspect of our lives. If there's a silver lining to this coronavirus crisis, a shift to more sustainable living is it. 

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While things are a little strange out in the world and virtual shopping is the 'new norm', you can still book in for a private one on one session with me, a virtual fitting to find your perfect fit at home, or a private contactless at-home fitting to shop our instore ranges from the comfort of your own dressing room.

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In the coming weeks, we'll be sharing styling videos, virtual shopping tours and designer interviews to help you stay connected and be part of our positive-vibe-filled pink pop up. 

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I Found Lucy. is a label with an artistic heart and unswayable ethos, and incredibly, Lucy is a self-taught designer and dressmaker too. She channels her childhood love of all things arts and craft into her label, and she's not shy about the kind of woman she's designing for; I found Lucy. is a brand for the unapologetically feminine. 

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Join us in-store for a day of champagne, shopping and style inspiration with Melbourne’s leading personal stylist, Sally Mackinnon of Styled By Sally. You'll also have the opportunity to meet and greet some of our designers, find inspiration for ethical and sustainable gifting, and spend the afternoon in good company.

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Grace Beverley is the first inspirational fellow female on our Boss Lady List, and what a woman to launch with and set the standard. Grace is an impressive woman; she has nearly 600k subscribers on her YouTube channel and over one million followers on Instagram, but we don’t love her for the numbers. Grace is an advocate for sustainable fashion, and a body-positive honest #ladyboss.

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YOU GOT THIS is an event about getting real, being open and honest, and reminding our fellow females in business that what you’re experiencing – is perfectly ‘normal’. We’re opening a can of worms on the reality of being a #bosslady in charge of an innovative business. 

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Ethical and sustainable fashion is about so much more than living wages and eco-friendly fabrics; it’s about taking responsibility for your impact on those who make your clothes, and those who wear them.

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If no one in Australia bought a single-use coffee cup today and instead used a reusable cup, we’d save 2.7 million cups today alone. 70 million barrels of non-renewable oil are used every year to make the world’s consumption of polyester fabric, and 60% of all fashion bought is made from it.

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I love the sound of bangles chiming together on my wrist. I love wearing four rings on one hand or stacking three different rings on one finger. I love dangly earrings and tribal-inspired adornments, and it's why I fell in love with Meg Watson and her jewellery. 

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In 2016, I spent $6500 on fashion. In 2017, I bought only Australian-made clothes. In 2018, I spent $9 on a pre-loved outfit, but otherwise, bought no new clothes. Yep, I tried the minimalist thing and bought nothing for 365 days.

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This entire outfit has made by a woman who I’ve known for more than half a decade. She has children, she is passionate, she is incredibly talented, and she has never swayed from her values, remaining ethical and Australian made. 

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Bees are amongst the most important creatures to humans on Earth and they pollinate over 80% of all flowering plants including 70 of the top 100 human food crops.

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