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Let's air the dirty secrets of the underwear industry and opt for ethical and sustainable intimates

February 03, 2021

Around 18 million bras make their way into landfill every few years in the U.S alone, and most of them are made with polyester material and plastic fixtures.⁠ If they're made with fabrics like polyester, nylon, synthetic lace or mesh, they can take up to 200 years to decompose.

January 08, 2021

2020 was a doozy of a year for some, but it wasn’t a ‘bad’ year - it was exactly what it was meant to be, and there’s always something to be grateful for if you look for it.

October 12, 2020

Every year around the world, we flush nearly 15 million trees-worth of toilet paper down our drains. If you’re yet to consider the impact of taking ten minutes out on the throne, it’s time to make the switch to recycled toilet paper and help wipe up a wasteful mess.

October 09, 2020

Scrunchies have become a sustainable, zero-waste statement for fashion brands and a practical way to minimise fabric offcuts and waste. Help reduce waste and tame your mane sustainably with my pick of the bunch for Australian designed, ethical and sustainable scrunchies...

October 02, 2020

Lifeline recently reported a 25% increase in calls this year, initially driven by the bushfires, but when lockdown restrictions were imposed, calls from Victorians jumped up 30%.

August 09, 2020

Our new reusable, super comfortable, 100% natural, plastic-free, elastic-free, ethical and Australian made masks are slowly dropping in the coming days - and they’re our most sustainable masks yet.

April 21, 2020

Fashion Revolution Week is upon us and in the wake of COVID-19, we're scrutinising fashion now more than ever. Australia’s NBN network has seen a daytime usage increase of 80% and searches for 'sustainable fashion' increased 110% in March. We're glued to our screens and we're looking for more sustainable alternatives in every aspect of our lives. If there's a silver lining to this coronavirus crisis, a shift to more sustainable living is it.

April 14, 2020

While things are a little strange out in the world and virtual shopping is the 'new norm', you can still book in for a private one on one session with me, a virtual fitting to find your perfect fit at home, or a private contactless at-home fitting to shop our instore ranges from the comfort of your own dressing room.

March 30, 2020

In the coming weeks, we'll be sharing styling videos, virtual shopping tours and designer interviews to help you stay connected and be part of our positive-vibe-filled pink pop up.

February 27, 2020

I Found Lucy. is a label with an artistic heart and unswayable ethos, and incredibly, Lucy is a self-taught designer and dressmaker too. She channels her childhood love of all things arts and craft into her label, and she's not shy about the kind of woman she's designing for; I found Lucy. is a brand for the unapologetically feminine.

November 19, 2019

Join us in-store for a day of champagne, shopping and style inspiration with Melbourne’s leading personal stylist, Sally Mackinnon of Styled By Sally. You'll also have the opportunity to meet and greet some of our designers, find inspiration for ethical and sustainable gifting, and spend the afternoon in good company.

November 13, 2019

Grace Beverley is the first inspirational fellow female on our Boss Lady List, and what a woman to launch with and set the standard. Grace is an impressive woman; she has nearly 600k subscribers on her YouTube channel and over one million followers on Instagram, but we don’t love her for the numbers. Grace is an advocate for sustainable fashion, and a body-positive honest #ladyboss.

July 05, 2019

YOU GOT THIS is an event about getting real, being open and honest, and reminding our fellow females in business that what you’re experiencing – is perfectly ‘normal’. We’re opening a can of worms on the reality of being a #bosslady in charge of an innovative business.

June 20, 2019

Ethical and sustainable fashion is about so much more than living wages and eco-friendly fabrics; it’s about taking responsibility for your impact on those who make your clothes, and those who wear them.

June 05, 2019

If no one in Australia bought a single-use coffee cup today and instead used a reusable cup, we’d save 2.7 million cups today alone. 70 million barrels of non-renewable oil are used every year to make the world’s consumption of polyester fabric, and 60% of all fashion bought is made from it.

May 20, 2019

I love the sound of bangles chiming together on my wrist. I love wearing four rings on one hand or stacking three different rings on one finger. I love dangly earrings and tribal-inspired adornments, and it's why I fell in love with Meg Watson and her jewellery.

January 11, 2019

In 2016, I spent $6500 on fashion. In 2017, I bought only Australian-made clothes. In 2018, I spent $9 on a pre-loved outfit, but otherwise, bought no new clothes. Yep, I tried the minimalist thing and bought nothing for 365 days.

November 01, 2018

This entire outfit has made by a woman who I’ve known for more than half a decade. She has children, she is passionate, she is incredibly talented, and she has never swayed from her values, remaining ethical and Australian made.

October 25, 2018

Bees are amongst the most important creatures to humans on Earth and they pollinate over 80% of all flowering plants including 70 of the top 100 human food crops.

October 23, 2018

A truly sustainable wardrobe is one that you can mix and match, wear year-round, layer, and live in, and that's swimwear included.

July 28, 2018

Values are what make us human. Values are what connect us, but they’re also what separates us. I value ethics and sustainability, and Burberry values their ‘reputation’, which is why they burn their end of season stock.

July 03, 2018

Instead of just quitting fashion, I’m trying to change it. I embrace sustainability. I empower people who are designing for positive change. I advocate for transparency. I am socially responsible.

How to break up with fast fashion

February 01, 2018

While the process might be emotional and awkward, there's generally a good reason why people breakup, and there's a good reason why you should breakup with fast fashion too.

Live intently and shop ethically

January 29, 2018

We all tend to make New Year’s resolutions, but what about new month resolutions? Sticking to one goal for a whole year can be hard, and let’s be honest, it’s pretty easy to fall off the wagon every now and again.

Look good. Do good. Wear your values.

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