Look good. Do good. Wear your values.

Sign up for good vibes and good news about our latest ethical and sustainable arrivals!

No Thanks

THE LATEST — Local Businesses

I'm constantly looking for ways to support our local community, and I don't want to toot my own horn too much, but what's coming is pretty special. It's the start of something new, and I can't wait to share it with you. 

Read More..

I launched The Fashion Advocate in 2014 in support of Australian made labels, and to encourage consumers to shop consciously. In 2018, I welcomed New Zealand labels to the mix, and in 2019, I opened up our online offering to Australian-designed labels who manufacture ethically overseas.

Read More..

While things are a little strange out in the world and virtual shopping is the 'new norm', you can still book in for a private one on one session with me, a virtual fitting to find your perfect fit at home, or a private contactless at-home fitting to shop our instore ranges from the comfort of your own dressing room.

Read More..

Each Zia Lozen piece is a statement; made with luxurious natural fabrics and adorned with intricate embellishments, the range is 100% ethically made and designed for women who live boldly.

Read More..

In the coming weeks, we'll be sharing styling videos, virtual shopping tours and designer interviews to help you stay connected and be part of our positive-vibe-filled pink pop up. 

Read More..

The Lauren & Angie aesthetic is a carefree and eco-friendly one; simple, everyday pieces in organic cotton, linen and other natural fibres make for the perfect staple wardrobe. 

Read More..

When it comes to an Orocéo Castro garment, that feeling is exactly what designer and co-owner Paolo Castro is passionate about sharing with the world, and it's something his grandmother shared with him. 

Read More..

In an industry notorious for its waste, there a select few designers who take their responsibility working in fashion seriously. Jaklina Ristevski is one of them, and she's the passionate zero-waste designer behind Melbourne-made label, SMENA.

Read More..

We've teamed up with our favourite local brands to celebrate the start of the silly season ahead, and it's our best beauty haul to date! Our sustainable, ethical and natural silly season giveaway is packed full of gifts you can give, and goodies you'll want to keep for yourself!

Read More..

What we've created within four walls is something really special. We're not just selling things, we're changing the industry, one outfit at a time. When our customers walk out with their reusable tote bags and their ethical and sustainable staples, they walk out knowing they've contributed to the solution and they're part of the bigger picture.

Read More..

If you're a lover of shopping, champagne, coffee and good company, book a private one on one session with me at our Beaumaris store. I don’t bite, I’m super friendly, and if you’re in the mood for coffee or champagne (or both), it’s on me.

Read More..

It's been five years in the making, growing from a small online store to one of Australia's largest online retailers of ethical and sustainable fashion, and now, we'll be opening our doors at 54 East Concourse, Beaumaris, Victoria for ten weeks in the lead up to Christmas. 

Read More..

The Fabric Social operated for five years as a fashion label, creating incredible partnerships and relationships in the process, but social media support and the encouragement from friends and family weren't enough.

Read More..

I've teamed up with my favourite local brands to celebrate everything Mother Nature, fresh and floral for our Spring giveaway. Enter to win a prize pack full of ethical and sustainable goodies valued at $1100.

Read More..

The Natural Bedding Company's range of mattresses have been making it hard to get out of bed for nearly four decades, but for all the right reasons - they're Australian made, organic, sustainable, ethical and damn comfy. 

Read More..

Campos Coffee will serve up thousands of coffees during Melbourne Fashion Week but not a single paper cup will be used at the Forecourt pop up. Impressive, considering Australians throw away nearly three million disposable coffee cups every day.

Read More..

The Natural Bedding Co's range of mattresses have been making it hard to get out of bed for nearly four decades, but for all the right reasons - they're Australian made, organic, sustainable, ethical and damn comfy. 

Read More..

Spending a little time practising self-care regularly is the key to feeling spring-ready all year round, and while a night of pampering may still be a 'night in', it's well worth it every now and again. 

Read More..

The centuries-old Indian art of hand-block printing is amidst a revival. It's a traditional Rajasthani way of life and an income source for the hundreds of communities in the area. It's also the inspiration behind Dora Deka's ethical and sustainable homewares label, Kolka, and a celebration of artistry, allure, craftsmanship and friendship. 

Read More..

Determined to establish an ethical brand synonymous with luxury, Tarn's values are embodied in each Ocre Designs bag, and her commitment to quality is obvious. Ocre Designs bags are Australian designed, Australian made, ethically handcrafted in limited runs, and they encapsulate the essence of natural landscapes.

Read More..

YOU GOT THIS is an event about getting real, being open and honest, and reminding our fellow females in business that what you’re experiencing – is perfectly ‘normal’. We’re opening a can of worms on the reality of being a #bosslady in charge of an innovative business. 

Read More..

Reflecting the land in which it was created, founders Greg and Jicky Milham have ensured that Sanctum has remained true to its roots in its 26-year history. Each product looks to encapsulate the pure tranquillity of the area by combining locally sourced botanical ingredients with a vision to sustain and nurture. 

Read More..

Golightly's Mount Eliza boutique stocks some of Australia's most coveted luxury labels including Zimmermann, Lover, Shona Joy, Alice McCall, Thurley, Mossman and Sass & Bide, and every outfit is available to rent online too.

Read More..

From bums and boobs to self-care and 'not-so-subtle' insights into womanhood, Claire Cassidy represents real women in her art in a way that the media constantly fails to. She's a strong believer in the female body being viewed as simply that: a body, and not something that necessarily needs to be associated with sexuality.

Read More..