Kirstie Clements is the perfect guest for this month’s Slow Fashion Lab mentor session and she knows more than anyone that running a fashion brand isn’t just about making clothes...

You’ve watched fast fashion brands pop up in your customers’ feeds constantly, with their billion-dollar ad budgets, influencer deals, and endless discount codes. Meanwhile, you’re posting, showing up, and doing...

Fast fashion brands flood the market with mass-produced trends, heavy advertising, and influencer-driven hype. They’re everywhere—all the time. But that’s not the kind of brand recognition slow fashion needs.

You know your brand is doing good things. You use sustainable materials, you pay fair wages, you create high-quality, ethical fashion that actually means something. So why does it feel...

Think of your brand as the personality, values, and reputation of your business, while products are the tangible products you make. Your brand encompasses everything from your mission statement to your...