You don’t have to stay stuck in the same thought loops. You don’t have to keep second-guessing your prices. You don’t have to keep exhausting yourself with ads that don’t...

From humble beginnings with just two people and a dream, ELK has grown into one of Australia’s most successful conscious fashion brands. They now turn over nearly $20 million a...

Inside the Slow Fashion Lab, next month, our schedule is packed with powerhouse mentors, practical support, and real-talk wisdom to help you grow your impact and income without selling out or...

Back in 2004, the term 'slow' fashion wasn’t even a thing. Hell, 'sustainable' fashion wasn't either. It wasn’t on tote bags or hashtags. It wasn’t a business model. It was...

If there’s one part of running a fashion business that sends your brain into a spin, it’s pricing. It’s emotional. It’s overwhelming. And for so many slow fashion founders, it...

Fast fashion did a great job of rewiring our expectations with $5 tees, $20 dresses and 'free' returns that cost someone, somewhere, everything.

Today, Marvell Lane is a globally loved label based in Byron Bay and manufacturing offshore in China, but that journey hasn’t been smooth sailing.  

Say the words Shein or Temu to any slow fashion founder and you can see the hair stand up over their entire body. The ultra-cheap prices and ultra-fast turnaround times...

I'll start with the myth that you can't make money doing something good. This belief is so common in purpose-led industries, especially fashion. We’ve been taught (often subconsciously) that money is...

Customers ask why your ethically made pieces cost more while fast fashion churns out $5 polyester tops. Potential buyers hesitate, compare, and then go with the ‘cheaper’ option. And you’ve...

You know your brand is doing good things. You use sustainable materials, you pay fair wages, you create high-quality, ethical fashion that actually means something. So why does it feel...

If your fashion brand feels stuck—like you’re constantly putting in the work but not seeing the growth you deserve—the issue likely isn’t your brand's ethos or even your price point....

If a talent like Simone can be pushed to burnout running a slow fashion business, it’s clear there are a few things going on in the industry that we need...