So many slow fashion business founders I know launch their brands because they can’t find what they’re looking for themselves, but they go into it with 0% experience. If that’s you,...

Over the entire decade that I ran The Fashion Advocate as an online store, I didn't do Black Friday sales, not even once. I also didn't do Boxing Day sales, seasonal sales, random and rushed 30%...

One of the easiest ways to attract new customers and reach a wider audience, is by collaborating with influencers. It's called the 'one to many' approach and when an influencer...

Influencers. You either love ‘em or you hate ‘em. The problem is, most brands I’ve worked with that hate ‘em, have gone into their influencer collaborations without a strategy.

Where there's a will, there's a way. If you're passionate about what you do, if you're changing the world with fashion and if you care about your impact, there is...

I’m here for the slow fashion journey. I’m here for the love of doing what’s right in fashion. I’m here for the joy of using fashion as a force for good,...

The real reason your fashion business isn’t growing isn't about your price point. It’s not about your products. It’s not about ‘the economy’. It’s your pricing model.

It doesn’t matter if you’re a new sustainable fashion brand or an established label releasing a new range, you can’t launch without a good pre-launch strategy. Well, you can, but the results probably won’t...

Getting ahead of your competitors and changing the world with your sustainable fashion business is actually pretty easy... Consume my content, read my instagram posts, sign up to my newsletter...