I see it all the time—ethical founders feeling like they have to offer discounts just to get customers through the door. Feeling like they have to lower their prices to...

Fast fashion brands throw millions of dollars at ads to stay visible. They flood our social feeds with influencer hauls, discount codes, and 'limited time only' sales that never actually...

Running a purpose-driven fashion business is full of the warm and fuzzies of making the world a better place, but let’s be real—no one really prepares you for what it’s...

If you’re tired of trying to compete with fast fashion on their terms, you need your own terms, you need a new strategy. If you’re tired of feeling stuck, tired...

You can’t afford to throw thousands at ads like Shein does—you're just getting by let alone having an ads budget. You don’t have an in-house marketing team churning out content...

I know slow fashion is worth it, and if you're running an ethical, sustainable, circular, handmade, or slow fashion brand, I know you know it's worth it too. But how...

According to Globe Newswire, the slow fashion industry is projected to be worth $15 billion by 2030—and yet for fashion founders—running a slow fashion brand can feel impossible.

Fast fashion thrives on speed, mass production, and disposability. It’s about churning out the lowest quality at the fastest rate. It floods the market with trends that barely last a...

If we want to undo the damage fast fashion has caused, we need to push for better alternatives—ethical production, environmental responsibility, and mindful consumption. By prioritising quality over quantity, we...

2024 was a big year for small brands in the fashion industry, and countless sustainable businesses headed to the small business graveyard. I watched twenty, thirty, even forty fashion businesses...

The first piece of ELK I ever bought was a gift for my mum, and it was the famous Tree of Life wooden necklace, a recognisable ELK design that you can now only...

I’ll never forget the moment we cracked open the first box of MISTER BLADIN's debut shirts. It felt like everything we'd worked so hard for had finally come to fruition.

It’s laughable, but it’s happening: Shein and Temu are suing each other over copyright infringement, while both of these ultra-fast fashion giants continue to rip off independent brands around the...

There were days I thought about giving up. I’d look at my bank account, empty and in the red, and wonder what was the point of working so hard to...

Trends can be a challenge, especially if you're running a slow fashion business. You don’t have to follow them, but you do need to be aware of them—to ensure you’re...

If your fashion brand feels stuck—like you’re constantly putting in the work but not seeing the growth you deserve—the issue likely isn’t your brand's ethos or even your price point....

There are thousands of brands that sell white cotton t-shirts but there are millions of customers who want to buy white cotton t-shirts with a story, with a purpose. Customers don’t just want to buy; they...

Fast fashion might be having its moment, but Temu’s recent struggles are a reminder that speed and unsustainable practices eventually come at a cost. Shoppers are growing more aware of the environmental and...