We’re conditioned to think that discounts drive revenue. We’re conditioned to think that urgency and FOMO fuel growth. We’re conditioned to think that you have to jump on the Black...

I was working 10 to 14 hour days, sometimes seven days a week. I had staff (their wages were always covered). I had stock. I had press. I had passion....

When The Fashion Advocate was one of the largest online stores for sustainable fashion, I stocked over 100 brands, I ran my own brand, I had a team of staff,...

When I started my first fashion label, I thought success meant scale. I thought I needed racks of stock, glossy campaigns, wholesale accounts lined up, and a calendar of launches...

If you’ve been sitting on the fence, wondering if wholesale is really for your brand, this is your sign. You don’t need to have it all figured out. You just...

You don’t have to stay stuck in the same thought loops. You don’t have to keep second-guessing your prices. You don’t have to keep exhausting yourself with ads that don’t...

I know what it’s like to stress about the next rent payment. I know what it’s like to have your card declined for a coffee. I know what it’s like...

I know how exhausting it can feel to pour your heart into your brand, designing ethically, sourcing sustainably, sewing late into the night, only to post on Instagram and hear...

We've overcomplicated what it means to do good, so to simplify it all for you, we're bringing in Amber Hodgman for an expert masterclass inside the Slow Fashion Lab. 

A glossy magazine spread, a feature in Vogue, or a mention in a national paper; it all looks like instant credibility, instant visibility, and, most importantly, instant sales.

if you’re building a sustainable or slow fashion brand, you already know it takes more than pretty pictures and a clever caption. It takes grit. It takes persistence. And it...

From humble beginnings with just two people and a dream, ELK has grown into one of Australia’s most successful conscious fashion brands. They now turn over nearly $20 million a...

If there’s one part of running a fashion business that sends your brain into a spin, it’s pricing. It’s emotional. It’s overwhelming. And for so many slow fashion founders, it...

Fast fashion did a great job of rewiring our expectations with $5 tees, $20 dresses and 'free' returns that cost someone, somewhere, everything.

From conversion breakthroughs to world-class mentorship, from raw conversations about supply chains to redefining leadership, we covered it all. If you’re new here or wondering what actually goes on inside...

I remember crying in my car one Saturday afternoon after trying to explain, for the 900th time, why my one-of-a-kind handmade dress was worth $199 and not $49. I'd spent...

For many slow fashion founders, the idea of manufacturing in China comes with a cocktail of emotions: excitement about lower costs, hesitation about bigger minimums, confusion with the process, and,...

If you're feeling 'course fatigue', I get it. When I was building one of the largest online stores for ethical and sustainable fashion, I needed help. So I bought course after...