2024 was a big year for small brands in the fashion industry, and countless sustainable businesses headed to the small business graveyard. I watched twenty, thirty, even forty fashion businesses...

The first piece of ELK I ever bought was a gift for my mum, and it was the famous Tree of Life wooden necklace, a recognisable ELK design that you can now only...

I’ll never forget the moment we cracked open the first box of MISTER BLADIN's debut shirts. It felt like everything we'd worked so hard for had finally come to fruition.

It’s laughable, but it’s happening: Shein and Temu are suing each other over copyright infringement, while both of these ultra-fast fashion giants continue to rip off independent brands around the...

There were days I thought about giving up. I’d look at my bank account, empty and in the red, and wonder what was the point of working so hard to...

Trends can be a challenge, especially if you're running a slow fashion business. You don’t have to follow them, but you do need to be aware of them—to ensure you’re...

If your fashion brand feels stuck—like you’re constantly putting in the work but not seeing the growth you deserve—the issue likely isn’t your brand's ethos or even your price point....

There are thousands of brands that sell white cotton t-shirts but there are millions of customers who want to buy white cotton t-shirts with a story, with a purpose. Customers don’t just want to buy; they...

Fast fashion might be having its moment, but Temu’s recent struggles are a reminder that speed and unsustainable practices eventually come at a cost. Shoppers are growing more aware of the environmental and...

Nine times out of ten, when I’m working 1:1 with a slow fashion brand or business through private mentoring, low conversion rates and low sales are a direct result of not knowing their...

My first five years in business sucked. They were hard, I was exhausted, I was stressed to my eyeballs and I was juggling 51 million things and wearing all the...

People are spending more, not less, on fashion. The spending habits are there, and so is the opportunity for you if you're running an ethical, sustainable, circular or slow fashion...

Her work has been featured in the Sydney Morning Herald, The Courier Mail, The Age and Vogue online, but the hype, the glitz and the glam isn't the drawcard for Julie. 

If you're considering PR for your ethical, sustainable, circular or slow fashion business, there's a few things to consider first. Before you jump in, you have to work out if you're really ready...

Want to spend less time working and more time playing in 2024? Of course you do. Life is for living and playing and painting and holidaying. So how do you do...

I don’t believe the news about there being a recession and I don’t focus on the negativity around retail being ‘slow’, because it's a fact: Australians spend $5 BILLION on...

Facebook advertising might seem like a fix-all shiny solution, especially when you're struggling and looking for ways to increase sales fast. But when you start considering quick-fix things like ads...

Good people, good conversation, practical growth tips and really powerful strategies. That's what our calls are all about, and they're a melting pot of goodness to grow your ethical, sustainable,...