I’m here for the slow fashion journey. I’m here for the love of doing what’s right in fashion. I’m here for the joy of using fashion as a force for good,...

The real reason your fashion business isn’t growing isn't about your price point. It’s not about your products. It’s not about ‘the economy’. It’s your pricing model.

Pricing. It's a hot topic, especially in the ethical and sustainable fashion world. When you can buy a $4 fast fashion dress online, it can be tricky explaining to a customer why...

We need to succeed as a community of sustainable brands if we’re going to change the world, and that means sharing wisdom and sharing strategies to support each other.

When I launched the online store and added that to The Fashion Advocate mix, I didn't stop blogging, in fact I ramped it up, because blogging helped build my business.

For the first half of my ten year roller coaster ride running the largest online store for ethical and sustainable Australian and New Zealand fashion, my business and my personal...

As a responsible and conscious fashion brand, your mission goes well beyond selling products; you’re also making a positive impact on the environment and society. One of the most powerful...

The thing is, when you’re starting an ethical, sustainable, circular or slow fashion business, it’s best to hold off hiring a marketing agency for the first few years for two...

For a short time, Wix was great. I got to flex my design muscles and create the look and feel I wanted, but when I wanted to couple my blog...

It doesn’t matter if you’re a new sustainable fashion brand or an established label releasing a new range, you can’t launch without a good pre-launch strategy. Well, you can, but the results probably won’t...

Getting ahead of your competitors and changing the world with your sustainable fashion business is actually pretty easy... Consume my content, read my instagram posts, sign up to my newsletter...

Asking for help, changing my strategy and working differently changed my entire life. I went from broke, in debt and unable to pay my rent to running a six figure...

Running a business is HARD. If you’re feeling tired, stretched and exhausted, and your sustainable fashion business isn’t making you the kind of money you want it to - there’s...

How do I increase my sales? It's the most common question I get and it's my favourite question to answer because it's actually super simple. It doesn't matter whether I'm working with a sustainable...

Closing the 1.0 version of The Fashion Advocate was the scariest decision I've ever made in my business. I ummed and ahhed for months. I debated, I questioned, I justified,...

An ethical wage is a choice. You can choose to pay someone ethically no matter where you hire them from.⁠ I’ll repeat that. Paying an ethical wage is a choice. You can choose to do the right...

Sustainability is no longer a ‘nice-to-have’ in fashion either. It's not a selling prop or a marketing tool. Sustainability in fashion is essential and not just for the future of humanity, but for the...

That was my ‘business rock bottom’ and it was the same time the doctors told me that my heart palpitations, fatigue, chronic headaches and all my back problems – were...