How do I increase my sales? It's the most common question I get and it's my favourite question to answer because it's actually super simple. It doesn't matter whether I'm working with a sustainable...

Closing the 1.0 version of The Fashion Advocate was the scariest decision I've ever made in my business. I ummed and ahhed for months. I debated, I questioned, I justified,...

An ethical wage is a choice. You can choose to pay someone ethically no matter where you hire them from.⁠ I’ll repeat that. Paying an ethical wage is a choice. You can choose to do the right...

Sustainability is no longer a ‘nice-to-have’ in fashion either. It's not a selling prop or a marketing tool. Sustainability in fashion is essential and not just for the future of humanity, but for the...

That was my ‘business rock bottom’ and it was the same time the doctors told me that my heart palpitations, fatigue, chronic headaches and all my back problems – were...

Now more than ever, consumers want to support fashion labels that have a strong purpose, an identifiable brand and a mission to make the world a better place. Our clothes...

It’s daunting starting out, comparing yourself and your small fashion business to the labels everyone knows, wondering how you’re ever going to compete in the big leagues – but once...

PR and press features have to happen at the right time when you’re ready. It’s not something you want to rush because PR can be incredibly powerful for your brand,...

If you’re not transparent about your sourcing, tell your customers you’re on a journey towards better and take them with you. They’ll appreciate your honesty and support your brand for...

There’s a common misconception that if you’re running a social enterprise, charity, not-for-profit or purpose-driven fashion business, that you'll make less money, or that you shouldn’t make a lot of money. After all,...