Now that I’ve spent 10+ years building one of Australia’s largest slow fashion platforms and mentoring other founders through that same journey, there are so many things I wish I...

I’m going to pop your content bubble: posting on Instagram isn’t a marketing strategy. And if you’ve been told that showing up every day, using hashtags, and jumping on trending...

Most slow fashion founders come into the Lab unsure if their brand can really grow—without ads, without sacrificing their values. By the end, they see what’s truly possible when strategy is...

And if I had to start over today—with zero followers, zero customers, and nothing but my values and a clear vision—here’s exactly what I’d do to grow 25k followers and...

For a long time, I thought I was doing everything right on Instagram. I posted beautiful photos. I wrote thoughtful captions. I told my story. I cared deeply about my mission. Yet my sales were...

This is about building a sustainable sales system that supports your slow fashion business—ethically, organically, and in alignment with your values.

When I first met Emma, she had the heart, she had the product, she had a brand that deserved success. But she was struggling.

Struggling to grow your slow fashion brand on Instagram? You’re not alone. Here are 3 common Instagram sales myths holding sustainable brands back—and what to do instead.

I’d post beautiful photos, spend hours on creating the perfect video, I'd carefully craft captions and edit and edit and edit, and try all the 'growth hacks' that gurus swore...

Building a slow fashion brand isn’t just about creating beautiful, ethical pieces—it’s about making an impact, growing a movement, and standing out in an industry dominated by fast fashion giants.

When was the last time you scrolled through Instagram without seeing a fast fashion spree or a $10 Amazon hack? 2019 maybe? Probably earlier. It’s been a while.

It’s laughable, but it’s happening: Shein and Temu are suing each other over copyright infringement, while both of these ultra-fast fashion giants continue to rip off independent brands around the...

Some outworkers (garment makers who work from home on their own equipment) are paid just $4 per piece of clothing they complete for brands, and that doesn't include superannuation, leave...

Running a slow fashion business in 2024 is a tough gig. The industry is saturated, the stakes are high, and it's tough to create a strong brand with an ethical and sustainable...

Instagram is a beast. The algorithm changes daily. There are new features to learn weekly. On top of running a slow fashion business, Instagram adds a lot to the to-do...

February is social media month inside the Slow Fashion Circle and like it or loathe it, you need it to grow your ethical, sustainable, circular, handmade or slow fashion business.

If I had a dollar for every time I heard an ethical, sustainable, circular or slow fashion business founder blame the algorithm for slow sales I'd be in the Bahamas...