Running a business can feel like a never-ending juggle—creativity, sales, sustainability, social media, sourcing, admin… and somewhere in there, we’re supposed to feel inspired and aligned with enough time to...

Five years into building what would become Australia’s largest online store for ethical and sustainable fashion, I found myself standing out the back of the office, tears streaming down my...

We’ve been sold a version of luxury that doesn’t actually feel good. We’ve been taught to equate luxury with price tags and polish, designer labels, lavish resorts, and things that shimmer.

Some mornings, you wake up energised. You’re ready to go. Inspired. Aligned. Vision clear. You sit down at your desk or in the studio and the ideas flow. You’re building a beautiful,...

If you're running a slow fashion brand and feeling the depth of the fashion industry's problems, you need to know: you’re not in the wrong industry just because you work...

I've done them. The 'blow up your Instagram' courses, the 'explode your sales' programs, the 'fastest way to make 7-figures' promises—I was lured by them all in the beginning—because there...

Now that I’ve spent 10+ years building one of Australia’s largest slow fashion platforms and mentoring other founders through that same journey, there are so many things I wish I...

I've pulled together a list of 25 grants, awards and programs specifically for purpose-driven, values-aligned fashion businesses in Australia so you can find the help and support you need to...

Most slow fashion founders come into the Lab unsure if their brand can really grow—without ads, without sacrificing their values. By the end, they see what’s truly possible when strategy is...

When you’re racing away from a cyclone, you pack the essentials. Clothes. Kids. A few irreplaceable things. The rest? You leave it all behind. And as we drove away with...

You started your brand because you care. Because you want to do things differently. Because you believe fashion should be better. But right now, you’re tired.

You’ve watched fast fashion brands pop up in your customers’ feeds constantly, with their billion-dollar ad budgets, influencer deals, and endless discount codes. Meanwhile, you’re posting, showing up, and doing...

You know your brand is doing good things. You use sustainable materials, you pay fair wages, you create high-quality, ethical fashion that actually means something. So why does it feel...

Fast fashion thrives on speed, mass production, and disposability. It’s about churning out the lowest quality at the fastest rate. It floods the market with trends that barely last a...

If we want to undo the damage fast fashion has caused, we need to push for better alternatives—ethical production, environmental responsibility, and mindful consumption. By prioritising quality over quantity, we...

The rise of Shein and Temu might feel overwhelming, but it’s also a reminder of how much work there is to do—and how much opportunity lies ahead. The tide is...

The first piece of ELK I ever bought was a gift for my mum, and it was the famous Tree of Life wooden necklace, a recognisable ELK design that you can now only...

To save you time, I pull together the latest news from the top ten most trusted fashion news publications, and write about the top story of the week.