When The Fashion Advocate was one of the largest online stores for sustainable fashion, I stocked over 100 brands, I ran my own brand, I had a team of staff,...

If your website isn't showing up on Google, it doesn't mean you've been lazy. It doesn't mean you're not working hard. It doesn't mean you're doing it wrong. You just haven't...

If you'd dropped the words SEO or URL structure into a sentence with me ten years ago, I would’ve started sweating. Before I understood it, SEO made me so nervous—I...

There were days I thought about giving up. I’d look at my bank account, empty and in the red, and wonder what was the point of working so hard to...

If you want to make more sales, don't run a flash sale, don't throw cash at Facebook advertising, don't chaotically hustle till midnight. Instead, shift your focus to your foundation. 

'SEO isn't important'. That's what I used to tell myself when I didn't understand it, but when I actually implemented an SEO strategy into my slow fashion business, I went from...

As a responsible and conscious fashion brand, your mission goes well beyond selling products; you’re also making a positive impact on the environment and society. One of the most powerful...