Too many slow fashion brands focus on what they sell—organic fabrics, ethical production, and sustainable packaging. But customers don’t buy products; they buy stories they believe in.

A class-action lawsuit accused the brand of misleading customers who believed they were making more responsible choices. It's an old saying, but it's true: do the crime, do the time. 

I know slow fashion is worth it, and if you're running an ethical, sustainable, circular, handmade, or slow fashion brand, I know you know it's worth it too. But how...

According to Globe Newswire, the slow fashion industry is projected to be worth $15 billion by 2030—and yet for fashion founders—running a slow fashion brand can feel impossible.

If we want to undo the damage fast fashion has caused, we need to push for better alternatives—ethical production, environmental responsibility, and mindful consumption. By prioritising quality over quantity, we...

Fast fashion might be having its moment, but Temu’s recent struggles are a reminder that speed and unsustainable practices eventually come at a cost. Shoppers are growing more aware of the environmental and...

342 million barrels of oil are used every year to make synthetic fibres, and of that, around 70 million are used specifically for polyester. It's hard to contextualise just how much...

Cheap and nasty materials feel horrible to wear and they don't last, so they're not sustainable. If you're running an ethical, circular, handmade or slow fashion brand, your impact strategy should...

Natural fabrics are way better for the environment than synthetic materials, so don't freak out just yet. If you're using cotton over polyester, ten points to you and you're doing great things for...

The fashion industry is evolving rapidly, and those who hesitate may find themselves struggling to catch up. By starting now, you position yourself as a leader in the ethical fashion...

It's a complex problem. A plastic bottle can be recycled up to six times but when we take a plastic bottle and turn it into polyester and make a shirt...

ZARA sources its cotton from multiple suppliers in Asia who source their cotton from farms in the Cerrado. This is why knowing your supply chain and material sources is important.

We're delving into all things ethics so you can learn exactly how to be ethical, what 'ethical fashion' really means, if you need accreditation to call yourself ethical, and how...

Every time synthetic fabrics are washed, they shed tiny tiny fibres, and those fibres are called plastic micro particles. Yep, polyester is made from petroleum, and it’s literally just a...

A single polyester garment takes more than 200 years to break down in landfill, but it never decomposes. It just breaks down into smaller plastic particles and those particles exist forever.

Over the entire decade that I ran The Fashion Advocate as an online store, I didn't do Black Friday sales, not even once. I also didn't do Boxing Day sales, seasonal sales, random and rushed 30%...

If you can plant the seed and educate your customers about the negative social and environmental impacts of fast fashion, and show them that you are the better alternative, they'll be...

Today's Instagram LIVE with Danielle Abery-Miller from Sanct was such a great conversation on all things ethical and sustainable fashion. Running a slow fashion business is tough, but it’s even tougher when you’re...