If I had to start all over again in 2025—no followers, no money, no email list, and no fancy tools—just a big passion for slow fashion and a drive to...

The self-doubt. The endless to-do list. The feeling of caring so much about the planet, about people, but not knowing how to turn that passion into real momentum, real customers, real impact.

Say the words Shein or Temu to any slow fashion founder and you can see the hair stand up over their entire body. The ultra-cheap prices and ultra-fast turnaround times...

I'll start with the myth that you can't make money doing something good. This belief is so common in purpose-led industries, especially fashion. We’ve been taught (often subconsciously) that money is...

This is a decision I’ve made that’s been bubbling under the surface for a while. It’s one I’ve sat with, journaled about, walked with, and finally, decided to act on....

We’ve been sold the idea that success is a formula. Do X, then Y, and you’ll make 6-figures in six weeks. Post this way. Hack the algorithm. Launch big. Scale fast and...

Now that I’ve spent 10+ years building one of Australia’s largest slow fashion platforms and mentoring other founders through that same journey, there are so many things I wish I...

And if I had to start over today—with zero followers, zero customers, and nothing but my values and a clear vision—here’s exactly what I’d do to grow 25k followers and...

For a long time, I thought I was doing everything right on Instagram. I posted beautiful photos. I wrote thoughtful captions. I told my story. I cared deeply about my mission. Yet my sales were...

This is about building a sustainable sales system that supports your slow fashion business—ethically, organically, and in alignment with your values.

When I first met Emma, she had the heart, she had the product, she had a brand that deserved success. But she was struggling.

I’d post beautiful photos, spend hours on creating the perfect video, I'd carefully craft captions and edit and edit and edit, and try all the 'growth hacks' that gurus swore...

Building a slow fashion brand isn’t just about creating beautiful, ethical pieces—it’s about making an impact, growing a movement, and standing out in an industry dominated by fast fashion giants.

I never thought my business would put me in hospital. But there I was. Lying in a hospital bed, staring up at the sterile white ceiling, strapped to monitors and heart...

When you’re racing away from a cyclone, you pack the essentials. Clothes. Kids. A few irreplaceable things. The rest? You leave it all behind. And as we drove away with...

You started your brand because you care. Because you want to do things differently. Because you believe fashion should be better. But right now, you’re tired.

Customers ask why your ethically made pieces cost more while fast fashion churns out $5 polyester tops. Potential buyers hesitate, compare, and then go with the ‘cheaper’ option. And you’ve...

I see it all the time—ethical founders feeling like they have to offer discounts just to get customers through the door. Feeling like they have to lower their prices to...