I know it feels daunting to spend money when your sales are slow and you're struggling, but you have to spend money to make money, and when you spend money...

I’m here for the slow fashion journey. I’m here for the love of doing what’s right in fashion. I’m here for the joy of using fashion as a force for good,...

The real reason your fashion business isn’t growing isn't about your price point. It’s not about your products. It’s not about ‘the economy’. It’s your pricing model.

Pricing. It's a hot topic, especially in the ethical and sustainable fashion world. When you can buy a $4 fast fashion dress online, it can be tricky explaining to a customer why...

We need to succeed as a community of sustainable brands if we’re going to change the world, and that means sharing wisdom and sharing strategies to support each other.

When I launched the online store and added that to The Fashion Advocate mix, I didn't stop blogging, in fact I ramped it up, because blogging helped build my business.

For the first half of my ten year roller coaster ride running the largest online store for ethical and sustainable Australian and New Zealand fashion, my business and my personal...

People crave connection now more than ever, especially after what we've all been through in the past few years. When it comes to building a sustainable fashion business in 2023 and building a...

As a responsible and conscious fashion brand, your mission goes well beyond selling products; you’re also making a positive impact on the environment and society. One of the most powerful...

For a short time, Wix was great. I got to flex my design muscles and create the look and feel I wanted, but when I wanted to couple my blog...

It doesn’t matter if you’re a new sustainable fashion brand or an established label releasing a new range, you can’t launch without a good pre-launch strategy. Well, you can, but the results probably won’t...

Today’s Instagram LIVE was with the lovely Karishma Kasabia  Karishma Kasabia from Kholo and it was such a juicy chat filled with with so much wisdom! Every day Karishma gets up to create an...

Asking for help, changing my strategy and working differently changed my entire life. I went from broke, in debt and unable to pay my rent to running a six figure...