The rise of Shein and Temu might feel overwhelming, but it’s also a reminder of how much work there is to do—and how much opportunity lies ahead. The tide is...

The first piece of ELK I ever bought was a gift for my mum, and it was the famous Tree of Life wooden necklace, a recognisable ELK design that you can now only...

To save you time, I pull together the latest news from the top ten most trusted fashion news publications, and write about the top story of the week.

October 2019, five years ago, was intense, amazing, and rewarding—a massive growth period and a flex of everything I had.

There are thousands of brands that sell white cotton t-shirts but there are millions of customers who want to buy white cotton t-shirts with a story, with a purpose. Customers don’t just want to buy; they...

Some outworkers (garment makers who work from home on their own equipment) are paid just $4 per piece of clothing they complete for brands, and that doesn't include superannuation, leave...

Fast fashion might be having its moment, but Temu’s recent struggles are a reminder that speed and unsustainable practices eventually come at a cost. Shoppers are growing more aware of the environmental and...

Perfectionism, hustling, overachieving and working 24/7… That quest was fuelled by an insatiable need for external validation, and it led me down a path I wasn’t prepared for.

I used to buy fast fashion. I’ve donned a few weekend one-night wears from Supré. I’ve made a few quick stops at Kmart for essentials. I’ve even succumbed to Zara’s...

Up until recently, I subscribed to the rush, tear, bust. The constant push. The work, work, work, hustle, go hard mentality. Surely the more I worked, the more I would make...

Think of your brand as the personality, values, and reputation of your business, while products are the tangible products you make. Your brand encompasses everything from your mission statement to your...

The fashion industry is evolving rapidly, and those who hesitate may find themselves struggling to catch up. By starting now, you position yourself as a leader in the ethical fashion...

While I’m questioning whether it’s a good idea to post my naked body for the world to see, a woman in Bangladesh wishes the world would see her struggles working in a...

Oooomph. It’s a big one, but when you realise that you have so much power to create a better business, a better life, more flow, more slow, more everything, less anything -...

I love learning. I love growing. I love levelling up. We get one shot at this thing called life and I love making the most of it, so I'm open...

In the first five years of running The Fashion Advocate when it was an online store (now it’s a mentoring program and digital community for slow fashion brands) that’s all I did...

I have a dirty little secret to share... The Fashion Advocate used to be called something very embarrassing. Before The Fashion Advocate was a digital community and mentoring platform, it was an...

If you’re running a slow fashion business and juggling a family, I feel you. If you’re running a slow fashion business and you don’t have a family but you’re juggling another...