We’ve been sold a version of luxury that doesn’t actually feel good. We’ve been taught to equate luxury with price tags and polish, designer labels, lavish resorts, and things that shimmer.

We’ve been sold the idea that success is a formula. Do X, then Y, and you’ll make 6-figures in six weeks. Post this way. Hack the algorithm. Launch big. Scale fast and...

I've done them. The 'blow up your Instagram' courses, the 'explode your sales' programs, the 'fastest way to make 7-figures' promises—I was lured by them all in the beginning—because there...

Now that I’ve spent 10+ years building one of Australia’s largest slow fashion platforms and mentoring other founders through that same journey, there are so many things I wish I...

I’m going to pop your content bubble: posting on Instagram isn’t a marketing strategy. And if you’ve been told that showing up every day, using hashtags, and jumping on trending...

Most slow fashion founders come into the Lab unsure if their brand can really grow—without ads, without sacrificing their values. By the end, they see what’s truly possible when strategy is...

And if I had to start over today—with zero followers, zero customers, and nothing but my values and a clear vision—here’s exactly what I’d do to grow 25k followers and...

For a long time, I thought I was doing everything right on Instagram. I posted beautiful photos. I wrote thoughtful captions. I told my story. I cared deeply about my mission. Yet my sales were...

Struggling to grow your slow fashion brand on Instagram? You’re not alone. Here are 3 common Instagram sales myths holding sustainable brands back—and what to do instead.

Building a slow fashion brand isn’t just about creating beautiful, ethical pieces—it’s about making an impact, growing a movement, and standing out in an industry dominated by fast fashion giants.

You started your brand because you care. Because you want to do things differently. Because you believe fashion should be better. But right now, you’re tired.

You’ve watched fast fashion brands pop up in your customers’ feeds constantly, with their billion-dollar ad budgets, influencer deals, and endless discount codes. Meanwhile, you’re posting, showing up, and doing...

Fast fashion brands flood the market with mass-produced trends, heavy advertising, and influencer-driven hype. They’re everywhere—all the time. But that’s not the kind of brand recognition slow fashion needs.

Customers ask why your ethically made pieces cost more while fast fashion churns out $5 polyester tops. Potential buyers hesitate, compare, and then go with the ‘cheaper’ option. And you’ve...

I see it all the time—ethical founders feeling like they have to offer discounts just to get customers through the door. Feeling like they have to lower their prices to...

You know your brand is doing good things. You use sustainable materials, you pay fair wages, you create high-quality, ethical fashion that actually means something. So why does it feel...

Too many slow fashion brands focus on what they sell—organic fabrics, ethical production, and sustainable packaging. But customers don’t buy products; they buy stories they believe in.

Fast fashion brands throw millions of dollars at ads to stay visible. They flood our social feeds with influencer hauls, discount codes, and 'limited time only' sales that never actually...