Building a slow fashion brand isn’t just about creating beautiful, ethical pieces—it’s about making an impact, growing a movement, and standing out in an industry dominated by fast fashion giants.

You started your brand because you care. Because you want to do things differently. Because you believe fashion should be better. But right now, you’re tired.

You’ve watched fast fashion brands pop up in your customers’ feeds constantly, with their billion-dollar ad budgets, influencer deals, and endless discount codes. Meanwhile, you’re posting, showing up, and doing...

Fast fashion brands flood the market with mass-produced trends, heavy advertising, and influencer-driven hype. They’re everywhere—all the time. But that’s not the kind of brand recognition slow fashion needs.

Customers ask why your ethically made pieces cost more while fast fashion churns out $5 polyester tops. Potential buyers hesitate, compare, and then go with the ‘cheaper’ option. And you’ve...

I see it all the time—ethical founders feeling like they have to offer discounts just to get customers through the door. Feeling like they have to lower their prices to...

You know your brand is doing good things. You use sustainable materials, you pay fair wages, you create high-quality, ethical fashion that actually means something. So why does it feel...

Too many slow fashion brands focus on what they sell—organic fabrics, ethical production, and sustainable packaging. But customers don’t buy products; they buy stories they believe in.

Fast fashion brands throw millions of dollars at ads to stay visible. They flood our social feeds with influencer hauls, discount codes, and 'limited time only' sales that never actually...

2024 was a big year for small brands in the fashion industry, and countless sustainable businesses headed to the small business graveyard. I watched twenty, thirty, even forty fashion businesses...

There were days I thought about giving up. I’d look at my bank account, empty and in the red, and wonder what was the point of working so hard to...

If you want to make more sales, don't run a flash sale, don't throw cash at Facebook advertising, don't chaotically hustle till midnight. Instead, shift your focus to your foundation. 

Trends can be a challenge, especially if you're running a slow fashion business. You don’t have to follow them, but you do need to be aware of them—to ensure you’re...

Perfectionism, hustling, overachieving and working 24/7… That quest was fuelled by an insatiable need for external validation, and it led me down a path I wasn’t prepared for.

People are spending more, not less, on fashion. The spending habits are there, and so is the opportunity for you if you're running an ethical, sustainable, circular or slow fashion...

Her work has been featured in the Sydney Morning Herald, The Courier Mail, The Age and Vogue online, but the hype, the glitz and the glam isn't the drawcard for Julie. 

If you're considering PR for your ethical, sustainable, circular or slow fashion business, there's a few things to consider first. Before you jump in, you have to work out if you're really ready...

I hustled my way into magazines. I Facebook-stalked my way to meeting editors. I connected with every writer I could on LinkedIn. I bought tickets to events to get in the room...