I have a dirty little secret to share... The Fashion Advocate used to be called something very embarrassing. Before The Fashion Advocate was a digital community and mentoring platform, it was an...

If you’re running a slow fashion business and juggling a family, I feel you. If you’re running a slow fashion business and you don’t have a family but you’re juggling another...

I don’t set New Year’s resolutions but instead, I pick a word that symbolises what I want for the year ahead and I run with it. This year, my word is bloom and...

2023 was a big, wild and wonderful year for me with extreme highs and a few devastating lows. I'm big on reflection and journaling and I believe it's important to celebrate...

I ummed and ahhed about sharing this because birthing my little Winnie was the hardest week of my life. We had a homebirth with our first daughter so I thought our second homebirth...

Want to spend less time working and more time playing in 2024? Of course you do. Life is for living and playing and painting and holidaying. So how do you do...

If you’re reflecting on 2023 and you’re ready to step it up in 2024, try new things, work outside your comfort zone and build a business you love with the...

I’m not stressed by my work. I’m not overwhelmed with my to-do list. I earn enough. I clock on when I want and clock off when I need to. My inbox isn’t an overflowing...

Running a slow fashion business is hard. The industry is competitive. Sometimes, it’s lonely. If you’re feeling stressed, stretched, tired or overwhelmed, you’re not alone. Growing a slow fashion business is a tough...

Over the entire decade that I ran The Fashion Advocate as an online store, I didn't do Black Friday sales, not even once. I also didn't do Boxing Day sales, seasonal sales, random and rushed 30%...

We need to succeed as a community of slow fashion brands if we’re going to create positive change, and that means sharing wisdom and sharing strategies to support each other.

If you're going to integrate someone else's advice and ideas into your business, you want to make sure they're the right fit for your business first and that your best interests are...

Be small, be independent, be slow, and be a conscious fashion label, but think and act big with your sustainability commitments and values.

When it comes to recycled polyester, Meriel believes that it's 'just a slow motion oil slick' because at the end of the day, polyester (whether recycled or new), simply isn't...

Sustainability is just about fabrics. Ethics and sustainability go hand in hand, you can't have one without the other. Fashion that isn't sustainable, also isn't ethical, because it's not ethical...

If a talent like Simone can be pushed to burnout running a slow fashion business, it’s clear there are a few things going on in the industry that we need...

If you don't like what you find out, it's an opportunity for positive change, because you can switch suppliers or manufacturers to align more with your ethical and sustainable values. 

Today's Instagram LIVE with Sarah Knop was the perfect example of why slow fashion is so important. It was equal parts confronting and inspiring, but we’ve got to talk about the things...